Tag: brand

Have you ever thought about how you might feel if you saw this? Or if your new smart phone came in a box like this? Would you feel confused or uncertain? Would you consider that it might be a fake or somehow inauthentic? What's in a brand? Brand and branding have been around for thousands …

Continue reading "So why am I so hung up on brand guidelines?"

Photo by Ian Schneider on Unsplash What is brand? What are brand guidelines? What is brand identity? What is brand management?Check out The Dictionary of Brand, compiled by Marty Neumeier, a leading brand guru that comprehensively covers all things brand. I often ask myself why I care so much, especially when I am sitting at work and I …

Continue reading "So why do I care about brand?"