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Featured
You are not a brand
Beyourbrand, I called my blog this in reference to the importance of companies need to present their brand consistently. Or is it also ‘personal brand’? Google the term and there is an endless list of articles, websites, consultants, books dedicated to ‘personal brand’. Described as the perception or impression that people have of you based… Read more
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Featured
So why am I so hung up on brand guidelines?
Have you ever thought about how you might feel if you saw this? Or if your new smart phone came in a box like this? Would you feel confused or uncertain? Would you consider that it might be a fake or somehow inauthentic? What’s in a brand? Brand and branding have been around for thousands… Read more
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Featured
So why do I care about brand?
What is brand? What are brand guidelines? What is brand identity? What is brand management? Check out The Dictionary of Brand, compiled by Marty Neumeier, a leading brand guru that comprehensively covers all things brand. I often ask myself why I care so much, especially when I am sitting at work and I am looking… Read more
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